Emma Kwan
Exploring something new! Previously product at Coinbase.
PROJECTS
Creator Tools, Coinbase Wallet(2024-2025)
Led the launch of galleries, mint referral rewards, and points rewards, contributing to 80% of all CBW mints. Defined roadmap and shipped an internal beta for creator tools, including post creation, minting, video feed and a 3rd-party creator tool studio.
Payments Risk, Coinbase(2023-2024)
Protected Coinbase users from fraud and scams. Launched self-serve scam quiz using ML to identify high-risk users, card scan, and account review for false positives. Led risk UX initiatives within a 20+ person cross-functional team, contributing 25% to the team's KR. Reduced restricted users by 90%, unblocking millions of users.
Salon(2022-2024)
Conversations on product, UX & design in crypto. Created a community inspired by the tradition of historical salons to foster open discussion about the crypto ecosystem. Hosted livestreams, an article club, and Farcaster channel.
Stereocaster(2023)
Stereocaster was a simple Farcaster client to discover and listen to music shared on the protocol.
Writer, Content Guild(2022-2023)
Content Guild was a DAO-in-process incubated by Tally. Wrote articles and voted on funding proposals for new content.
Producer, TEDxCMU(2021)
Worked with community organizer Miracle Jones to produce her talk The radical, revolutionary resilience of Black joy. Featured on TED.com with 1.7M+ views.